$6.82 ROI in Commercial Real Estate: Building Scalable Lead Engines
For a national commercial real estate firm specializing in 1031 Exchanges and NNN investments, we deployed a comprehensive digital operations strategy. Over four years, we achieved a 5x revenue increase and scaled inbound commissions from $60K to $555K in one year alone.
Key Wins:
$6.82 ROI for every $1 spent
Redesigned content ecosystem with 150+ blogs
55% increase in website conversions
By leveraging data-driven insights and implementing a comprehensive digital strategy, we were able to transform the client's digital operations and drive significant revenue growth. Our approach focused on optimizing every step of the customer journey, from initial awareness to final conversion.
- Revenue Increase: Achieved a 5x increase in revenue in four years.
- Commission Increase: Increased commission from inbound/digital leads from $60,000 to $555,000 in the first year.
- ROI: Generated a $6.82 ROI for every dollar spent on digital operations.
As a subject matter expert and project manager, I led a digital operations collaboration with five SMEs. We developed and executed comprehensive digital marketing strategies, managing a six-figure annual budget. By leveraging data-driven insights and a robust feedback loop, we optimized campaigns to achieve maximum ROI.
A Digital Marketing Campaign Focused on Identifying, Qualifying and Selling Through Triple Net Lease and 1031 Exchange CRE Products
- Digital Operations Collaboration Results In $6.82 ROI Per Dollar Spent
- Created high-quality content to build brand awareness, instill confidence, and generate leads.
- Communicated a customer-focused, professional message via the website, blogs, e-newsletters, and email nurturing campaigns, portraying no-obligation, friendly advisory services.
- Targeted qualified, high net worth buyers at the right time on the right platform with the right content to show knowledge and instill confidence, and reach them where they spend their time.
- Implemented marketing automation using Active Campaign® software with an automation link scoring platform.
Key Activities
How did a nationwide commercial real estate company specializing in triple-net lease investments increase gross revenue from $880,000 to $4,482,000 –– a 5x increase –– in four years? The company partnered with a team of subject matter experts (SMEs) who have designed and implemented an optimized digital operations program with a revenue focus.
Executive Summary
Our team worked in partnership with a web developer to rework the website’s design and content for improved lead capture and brand elevation, increasing conversions 55%. We have expanded the company’s blog library by over 150 informative blogs and prioritized micro-geographical targeting with market-specific landing pages and corresponding pay-per-click (PPC) ads.
Enriched Digital Content & Educational Materials Provide Quality Lead Generation
In Q2 2022, we developed content for and added social media campaigns for domain authority, sales validation, and lead gen, including management of one of the executive’s LinkedIn profiles. This has never been done for this real estate company, and it is still early, but we can see that LinkedIn engagements (up 558%) are outperforming Facebook/Meta.
Online Advertising & Social Media
Monitoring key performance indicators (KPIs) through a custom data dashboard allows for ongoing, precise adjustment and optimization of all digital operations. Quarterly, data-driven reviews with the client will also continue to dig deep into ROI and improve initiatives for each real estate advisor by channels/sub-channels.