When Sacred Healing Retreats wanted to reach more conscious consumers, we didn't just set up Facebook Ads—we created a full-funnel experience tailored to mobile-first behavior. In just 90 days, we generated over $26K in sales, driven by a high average revenue per user and over 3,600 mobile sessions.
Key Wins:
- $823 ARPPU (Average Revenue per Paying User)
- 3,600+ Facebook sessions
- 35 total purchases across retreat tiers
At A Glance
Sacred Healing Retreat offers immersive healing experiences including sound baths, cacao ceremonies, plant medicine sessions, and wellness retreats. In Q1 2025, the brand sought to grow awareness, increase purchases, and solidify market presence through a targeted Facebook Ads campaign.
Terence and the Latimer Digital team provided me with quality service and a unique experience which allowed my team to get to work.
I would recommend their Facebook ads services again based on the return on investment his strategies helped Sacred Retreats achieve.
Daniel Rojas, Owner + Operator, Sacred Healing
Highlights
- Effective Funnel Activation: Facebook Ads not only drove top-of-funnel awareness but also activated mid-to-bottom funnel behaviors (adds-to-cart, purchases).
- Mobile Traffic Matters: Over 700 sessions came through mobile Facebook referrals, proving the importance of mobile-optimized landing pages.
- High Revenue Per Buyer: Even with a modest purchase volume, high ticket prices led to aa significant revenue impact.
- Campaign ROI Leverage Point: High ARPPU indicates strong customer intent; future retargeting could focus on cart abandoners and event waitlisters.
Challenges
- Meta’s automated systems often flag wellness or spiritual services—especially those mentioning plant medicine—as violations of policy.
- The reasoning behind shutdowns is often vague, making it difficult to understand the specific violation.
- Active ad sets suddenly pause, leading to performance disruption and missed revenue.
- Entire Business Managers can be restricted, affecting pages, pixels, and access for team members.
Background
- Client: Sacred Healing Retreat
- Campaign Period: January 1 – March 31, 2025
- Platform: Facebook Ads
- Objective: Drive ticket sales and retreat registrations for various healing events.
- The campaign utilized a blend of awareness, consideration, and conversion-based Facebook Ads tailored to event types.
Ad sets were segmented by:
- Event Type: (e.g., Early Bird, God Molecule Ceremonies, Weekend Retreats)
- Engagement Behavior: (e.g., retargeting cart abandoners, first-time site visitors, email list)
- Audience Interest: (e.g., sound healing, spiritual retreats, psychedelic therapy)
Creative assets included:
- Short-form video testimonials
- Instagram story placements
- Static images with event highlights
- Direct links to the Wix-powered event checkout pages
Results
- Sessions from Facebook Ads: 3,600+
- First-Time Users via Facebook Ads: 4,900+
- Facebook was the top-performing paid source, outranking Google Ads, Instagram, and email marketing in both user acquisition and active engagement.
Traffic & Engagement
- Total Purchases from All Channels: 35
- Add-to-Cart Events: 175
- Purchase Revenue: $26,000
- Average Revenue per Paying User (ARPPU): $823.53
- Facebook Ads played a major role in driving Early Bird sales and Private Ceremony bookings, particularly:
- Early Bird: 20 purchases, $19K in revenue
- Private God Molecule Ceremony: 7 purchases, $3.1K
- Regular Registration: 3 purchases, $1.3K